Porsche Museum, Stuttgart-Zuffenhausen, Germany
Until January 17th, 2027
With the exhibition “Raceborn – 75 Years of Porsche Motorsports,” the Porsche Museum looks back on its 75-year history in motorsports through some 30 iconic cars that tell the story of the brand and its major milestones in racing. Founded in 1948, Porsche quickly became involved in motorsports; as early as 1951, a 356 SL competed in the 24 Hours of Le Mans, finished the race, and won its class.
Since then, there have always been Porsches at the 24 Hours of Le Mans, either entered by the factory or by customers, a unique occurrence in the history of the race. Naturally, this exhibition will feature several of the iconic cars that have raced and won at the 24 Hours of Le Mans. Most recently, the Porsche 963 secured multiple victories and podium finishes in the World Endurance Championship, notably finishing second at the 2025 24 Hours of Le Mans, as well as in the American IMSA championship.
Porsche 356 SL and Porsche 963, Archive Photos Automobile-Museums
The Formula E Porsche 99X Electric and the all-electric Cayman GT4 e-Performance prototype illustrate how motorsports are evolving in the face of constantly changing technical conditions, giving visitors a glimpse into how future challenges are being tested in motorsports. For this exhibition, the Porsche Museum has chosen a thematic rather than a chronological approach. The exhibition’s six themes, racing categories, diversity, innovations, milestones, personalities, and regulations, allow for a different perspective on motorsports, presenting it as a mindset that defines an identity, inspires, and brings people together.
Beyond the cars themselves, all the objects on display are set within a broader technical, historical, sensory, and narrative context. Each vehicle on display represents a context, a series of races, a technical challenge, an era, a set of regulations, or a team, thus illustrating a particular facet of motorsports, from lightweight construction and aerodynamics to the rugged durability essential in racing. Historic and contemporary race cars are placed in constant dialogue throughout the exhibition, following a red ribbon that winds through the museum’s architecture like a racetrack, making speed and dynamism tangible.
The exhibition begins with a prologue, then explores current racing categories such as Formula E, prototype and endurance racing, GT racing, one-make championships, and amateur motorsports. A pyramid illustrates the structure of motorsports, and a glossary explains common terms, helping visitors less familiar with auto racing understand the basics and putting certain concepts into context. A lenticular installation offers different perspectives on various racing regulations and their impact on vehicle design.
A miniature movie theater provides a glimpse into the work of the Porsche Museum and addresses the questions that arise during the restoration of historic race cars: what should be preserved, what should be replaced, and how can signs of wear, technical authenticity, and museum presentation be reconciled? The exhibition doesn’t forget the youngest visitors with “Raceborn Kids”, a series of activities designed to help them discover motorsports in a fun way. At each stage, child-friendly information, interactive elements, audio and tactile experiences, as well as digital apps, address the exhibition’s key questions: Why is weight important? How does a team function during a 24-hour race? Why do regulations change a race car?
Unless otherwise indicated, the photos on this page belong to the Porsche Museum, no right of reproduction without the express permission of the museum.