The Heritage Hub is a multipurpose space for the activities of the FCA Heritage team (Alfa Romeo, Fiat, Lancia, Abarth). Located in one of the Fiat manufacturing plants of the Mirafiori industrial complex, it includes since October 2022 a museum for the Fiat, Lancia and Abarth brands. The Alfa Romeo Historical Museum is located near Milan where the historic headquarters of the brand was located). The original building of 160,000 ft², dating from the mid-1960s, has been completely restored, fully respecting the characteristics of the original factory.
About 250 historic cars, some of which have never been shown to the public, tell the story of the 3 brands Fiat, Lancia and Abarth, and we find a very large part of the models produced. Some Autobianchi and Jeep belonging to the FCA Group (now part of Stellantis) also exhibited. In the presentation of the museum, 8 thematic spaces highlight emblematic or exceptional models, either by their design, their innovative character, their rarity or their palmares.
Thus the Rally area, a discipline in which Fiat and Lancia have particularly distinguished themselves, presents several legendary cars that have won the world championship, such as the Lancia Fulvia HF, Statos, 037, Delta or the Fiat 131 Abarth, as well as a Delta ECV2 prototype that has never raced following a change in regulations. In the racing and record space, 2 cars from 1908 Grand Prix symbolizing two radically different approaches: the Fiat S61 and its huge 4-cylinder engine of 10 L displacement (yes, ten liters!) and the lightweight Lancia 12HP with its 2.5L 4-cylinder (later renamed Alpha Sport because it was the 1st model built by Lancia). Alongside them, a Group C Lancia LC2 (1984) as well as small and light speed record cars show the diversity of sporting experiences.
Several stars in the “Style” space with the Lancia Aurelia B24 Spyder (1955), the Fiat Dino 2400 Cabriolet (Pininfarina body, Ferrari engine) or the Lancia D27 developed for the Carrera Panamericana of 1955, but which did not race, the too deadly race having been canceled. The other areas are dedicated to prototypes or special cars, “Archistars”, innovative or significant models, raids and expeditions, safety and sustainability. Finally, an area presents a selection of cars prepared for the Italian Carabinieri.
Next to the cars
The Heritage Hub’s collections present a series of engines that make it possible to follow the evolution of mechanics over a century. An exhibition on the Mirafiori industrial complex, of which this building was a part, traces the history of this major Fiat site. The decoration is sober, to leave the focus on the cars and the building itself.
|Only guided tours for groups of up to 30 people in Italian (English possible if available)|
|Wednesday, Friday and Saturday at 10:30 a.m., 3:30 p.m. and 6 p.m.|
|Students (under 25 years)||15,00 €|
|Youth (6 to 18 years old)||10,00 €|
|Children under 6 years old are not allowed to visit|
|Groups (+ 20 people), contact email@example.com for information|
|Tickets can only be purchased online, minimum 72 hours in advance on the website below|
|Reduced rate for visitors to the Alfa Romeo or MAUTO Museum in the previous 2 weeks||15,00 €|
The photos on this page belong to the Heritage Hub Fiat Lancia Abarth
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